New business, but different.

Since 2005, we’ve helped clients win new business with an impressive range of Global firms.

Our approach is different: human, sensitive yet persuasive – it’s created some great success stories, and we’d love to grab a coffee sometime and explore if we can help you create yours.

Success Stories

In the past decade, we’ve helped businesses to grow their revenue and client base – and become stronger:

We’ve helped one-man start-ups become multi-million pound turnover businesses, we’ve increased companies’ valuations to help them to gain investment or attract buyers – and we regularly identify opportunities with senior people in big organisations.

We’ve identified recent opportunities with businesses including:

How are we different?

  • Connector.


    Honesty is in our DNA: we’ll tell you what we believe and we’ll treat you the way we’d like to be treated; curiously clients tell us this is unusual.

  • Connector.


    We do what works – from experience. Our approaches are tried and tested, and the results speak for themselves (we can share details of the results of our work with you).

  • Connector.


    We work to get inside the mind of prospects: we hypothesise, we test, we review, we revise.


We’re absolutely obsessed with doing what make the most sense for our clients and will give them the best return on their investment.

We’re big into challenge, and we’re confident standing up and saying what we believe will work best for our clients – backed by evidence, where possible!

"We know that good is critical to client success."


“you’ve done what other agencies couldn’t; you’ve got us in front of the people we really want to work with”Founder, Brand Purpose Agency
“an uncanny knack of opening opportunities with new companies”Managing Director, Body Project
“You have been very refreshing to work with!”CEO, Web technology firm
“I like the fact that you’re very much part of our team…”Manager, Tech Company
“a major contribution to the subsequent growth of the business”Chief Financial Officer, ApotheCom ScopeMedical (The company sold following our work for an initial consideration of £4.6m)
“We’re delighted with the structured, involved and intelligent method of business development that you’ve delivered…”Marketing Manager, Software Company
“results have only been of the highest quality… I would have no hesitation in recommending their services.”Director, GfK NOP (The fourth largest market research firm in the world)
“great to work with… and especially good at keeping a large number of lines of enquiry moving… [Jon is] a thoroughly nice chap too!”Francis Booth, Idea Junction (The people behind The Beatles website)

What we do

As a New Business agency we help our clients to reach and engage new prospects.

What we do for clients varies depending on their individual needs, but a typical project might start with an analysis of our clients offering; what makes them different, interesting or unusual – the reasons why a client becomes a client.

We’ll go on to look at their typical client and identify whether this is the profile they wish to work with. If they’re looking to change their client profile we’ll look for natural links between where they are – and where they want to be – and how to get there.

Once we’re clear on this, we’ll work to develop messaging for each audience and build a custom prospect list.

We’ll then pull together our research and messaging – and reach out to prospects in a human way.

Meet the team

We’re a small focused team of dedicated individuals – we don’t outsource any of our work, ensuring quality of delivery throughout.

We work closely together as a team and in close partnership with our clients to leverage each party’s skills and knowledge – and to ensure we deliver value.

If you’ve any questions, we’d love to speak; we’re down-to-earth, normal people with (fairly) small egos.


Christina oversees all back-office functions in the business; she handles systems, contracts and any ‘legal’ stuff.

(She also makes a rather tasty cake on occasion)


Jon leads Business Development for our clients; he handles strategy and creates messaging and email that get engagement.

(He’s got 18 years of front-line cold calling under his belt too!)


Ricky manages our client accounts and telephone outreach; he also helps keep Jon on track when he looks like his memory is waning.

(He’s a closet geek – but we don’t really understand it all.)



Joe works alongside Ricky on our client accounts; he also works with Justine on both Prospect research and administration.

(Joe has to watch his favourite TV shows – to avoid ANGER!)


Justine spends some time with us, the rest doing other almost-as-exciting things; since 2011 she’s overseen our research function.

(Justine can do some incredible things with paper and glue)


Mark is new – but soon he’ll keep all the administrative functions of the business on an even keel.

(Mark likes playing the guitar, mandolin, bass – the list goes on!)

Contact us

Not sure if we can help you – or want to speak to a client to hear stories of our work?

Want to discuss our thoughts on client conflict (especially within sector-specific New Business Agencies), what does and doesn’t work when approaching prospects – or something else?

Whatever it is – we’d love to hear from you:

We’ll call you!

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Get in touch


  • 86-90 Paul Street, London, EC2A 4NE


  • 10 Churchill Sq, Kings Hill, ME19 4YU

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