Balancing persistence with respect

Jon CunninghamBusiness Development

Following the cold email approach I had from a sort-of-competitor (offering us services we ourselves provide) on Wednesday, I received a follow-up email yesterday. Yes. Yesterday.

In sales or Bus Dev, persistence is critical but it really needs to be balanced with respect for that person’s time.

Expecting a reply from a prospecting email within 24 hours is optimistic – and I feel chasing at this stage will likely do more harm than good.

Balancing persistence and respect is a skilled task – but done right it will yield great results.