Grow your audience; give them something!

Jon CunninghamUncategorized

I read an interesting article today about ‘Why Email Marketing Delivers the Best ROI’ (Google will bring up lots on this!) We’ve been thinking about this a lot and had some interesting discussions with clients about it. I don’t think anyone would deny that email marketing can be an incredibly powerful and effective communication ‘channel’ (when used appropriately); the big … Read More

Is telemarketing effective?

Jon CunninghamUncategorized

Today we were contacted (by a lady called Carol) to ask whether we had any comment on the question ‘Is Telemarketing Effective?’ So we decided to answer that question in the form of a Blog article… Our short answer is simple: “It can be…” But our longer answer is more complex: The question ‘Can telemarketing be effective?’ gets a categorical … Read More